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The Sydney Morning Herald knows what to cover when the market is crashing

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On September 18, last Thursday, the financial world was rocked by a series of upsetting announcements... trading was suspended in Russia as the country faced the worst stock market decline in 10 years.

Closer to home, the SEC banned short selling, and the US government decided to stop playing the no-regulation card, pumping billions of dollars into the battered market.

Even closer to home, the Australian market, a little slower to respond, lost $34 billion in a single day, falling 3.5% and tipping fears that the economy might slide into a deep, dark recession.


How are we supposed to know about these events? Well, we have newspapers and media for this reason, and there is no newspaper, arguably, that is more reputable than the Sydney Morning Herald, a staple across Sydney.

On that day, this was the front page of the SMH website:

Sydney Morning Herald shows Dita Von Teese in lingerie instead of news


Woo hoo! Boobies! Yeah, yeah, yeeeaaaah!

While Ms. Von Teese is a very sexy lady and I always enjoy looking at her curvy figure, the Sydney Morning Herald apparently decided that a minor story about Von Teese complaining about her colleagues was much more important than Australian jobs and investments potentially going under.


Other news items that carry as much weight as the possibility that your superannuation funds might lose value, or that jobs might be lost in Australia, are:

- an MP complaining about stroganoff
- a Rugby League playing tackling a bar manager in a bar
- a Melbourne pub criticized for hiring a dwarf

Enjoy your daily news, Australia!
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Comments
3 Comments. [ Add A Comment ]
1. September 23rd 2008 @ 02:57. Aimzster Says:
I only thought it was a matter of time since they had Nicole Kidman's pregnancy on the front page. What next? SMH will announce changing their format to A4 with glossy covers and pages?
2. September 23rd 2008 @ 06:09. Cibbuano Says:
Aimzster - it's still a decent Australian newspaper, but they must struggle in the changing market.

I never read the actual paper, reading everything on the net instead. The other day, someone gave me the Saturday paper - it was massive! I was aghast to throw away all that paper...
3. September 24th 2008 @ 13:27. Janet Collins Says:
I am still a bit of a newspaper junkie, even though when time is too short I read it on the internet. I have the columnists I love reading and sometimes read the ones I loathe.

The problem with the SMH is the same as all broadsheets (and many tabloids) is that they are struggling to maintain advertising and they have to mix up junky news with serious stuff, Pity because competing with internet news also means they often don't cover stories properly because they are trying to lodge them so quickly.

Janet

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